Monday, April 23, 2012

It's smiling at me!





So, I'm REALLY close to a final design for my Kickstarter, and I've realized that the main plastic part has a face, with googly eyes and a wide grin. I think this is reason enough to give it a friendly name!



Send me clever name suggestions. If I choose yours, you get a 6-pack of local craft beer (or some kind of equivalent).

The device is:
TINY - about the size of an ipod shuffle
MIGHTY - it keeps a bike 100x its size from falling over
QUICK to install and to engage
It will be part of a product line with a VINTAGE personality
And, as I said, it's obviously in a good mood :)

Name away!

Tuesday, March 27, 2012

Kicking It Up a Few Notches




I've been plunking down deadlines and goal-dates to keep my butt in gear, and one of the big things I'm planning is my first Toynbee Kickstarter. I had to muck through multiple concepts that I felt would be good Kickstarter products, and I have latched onto one that meets much of the criteria for success. It's small and simple, but powerful when used. It's unique, can be locally-made, and I can make versions in different materials and colors, offering a range of reward options to funders.


Now, you might be asking, what is this magical widget?
Well, I can't tell you.
But I can say it fits the scope of Toynbee's mission, serving urbanites who walk, bike or take transit.

This week I will be getting prices from vendors who will potentially be making the parts, and figuring out what the prices will be on the product, and getting my ducks in a row to launch a fun, compelling Kickstarter campaign by the beginning of Summer.

Stay tuned.....

Friday, March 2, 2012

Wee Steps

I decided this post will not be profound, or even mildly amusing, but I have been working, and I just wanted to document....
What I've been doing:

Revising and improving my Mission and Plan

Making lists and lists of people I'd like to ask to design my visual identity, website, and possibly hire as part-time biz manager.

<< Building scale models of shopping cart concepts.

Dredging up info on filing my business license.


Sketching up Cart concepts that are more similar to luggage.

Ideating about other contraptions I might also produce.

Generating evaluation charts comparing potential product strengths+weaknesses, hoping to determine which will be best to launch first.

Sketching ideas of how the Satchel functions on your lap, and while standing in a packed bus

Sourcing and costing some of the materials for the Cart and Satchel.

Going off on weird tangents.

Sometimes progress is boring :-\

Sunday, February 12, 2012

This Ain't Your Granny's Cart

Firstly, I must apologize for getting sidetracked for quite some time with my posts. In October I signed a lease on a shared studio, and then realized that I was going to have trouble getting work done there, so after jumping through all the hoops to get out of that situation, I concluded that I would be better off doing office-work at COOP in River North, and shop-work at our local Hackerspace, PS:1. So just this Friday, I put in my first day at COOP, and got a delightful amount of work done, and then Saturday, I popped into PS:1, and got some prototyping done!

On the heels of my post on developing a more useful schlepping cart for urbanites, I am working on a re-do of the granny cart.
What you see here is just a functional form study, using cardboard from some old boxes, wheels off a discarded stroller, and some scrap aluminum trim. I based the box height on a grocery store cart, and realized that a lower height is necessary, but I like the handle height, so that will stay about the same. Lots of other things would be changed, such as ground clearance, and the depth of the box.


Priority one is that it be more durable, functional, and appealing as a means to convey your goods than the standard folding metal cart, that typically has a pretty short life due to crappy plastic wheels and rust-prone, flimsy metal. I want that criteria squared away first, then I will consider how to make it also do double-duty as a bike trailer.

But I am a firm believer in a variation of the Pareto Principle, where typically 20% of your design constraints represent 80% of the obstacles to reaching a good design solution. That most difficult 20% may turn out to be trying to make the design collapsible, or it may be the attempt to make it a bike trailer too. I'm going to make a valiant attempt at achieving both, but I'm prepared to ditch one or both, in order to just get to a better-functioning cart.